There’s a real lack of strategy in businesses (of all sizes). Adhoc decisions based on reaction. Never committing to anything for long enough to know its true impact. Silo’d directives and actions. Misalignment across departments, within departments, and between individuals themselves. Mostly a by-product of no time, resource or budget (and overlooked until circumstances force it).
Developing a brand strategy is hard. It takes a little bit of logic, a little bit of magic, and a whole lot of learning. There is no one rule book. No silver bullet. Businesses need to have a long-term vision with enough flexibility to navigate the digital and technological wilderness that is constantly changing the battlefield.
But decades of experience have taught us that a good strategy isn’t worth much if it fails in execution. Which is why we bring the Chiefs and the Indians.