Inspired by the phrase ‘too many Chiefs and not enough Indians’ our entire model is built on a simple (yet often misguided and complex) foundation: that strategy and execution are a function of each other. When one is absent or fails, the value of the other is altered. That’s why we bring the Chiefs (strategists) and the Indians (implementers).
Mandy Hall – founder and Director – came up with the idea for Chiefs and Indians in response to a growing disregard for brand strategy in businesses (of all sizes) due to a perpetuating misconception of what it is, and what it entails. Having started her career 15 years ago at Virgin Blue and finishing her corporate employment as Head of Brand at Compare the Market (responsible for two talking Russian meerkats considered as lovable as the infamous m&m characters in just 4 years of existence*), Mandy knows a thing or two about how to use your brand to rally hearts, minds and wallets.
Couple this with a growing resistance to a 9-5 career and wanting to unearth a level of passion and productivity more conducive to a truly flexible, collaborative and fluid workforce, she established Chiefs and Indians. Committed to creating brands that make the world better – Chiefs and Indians strives to outperform traditional marketing models that have previously hindered or slowed down projects that can make a material difference.
*Kantar Millward Brown Brand Tracking April 2017